Thank you for taking the time to review my resume. For additional information about my most recent work with Leverage Marketing, READ Ottawa, or The Sharp End Podcast, please visit my portfolio pages.
My Resume
Additional Experience
Marketing Specialist & Director - Social Cookie Media Marketing, LLC - Remote
June 2020 - February 2023
I started as a social media specialist and copywriter with marketing agency start-up, Social Cookie, in 2020 before being promoted a year later to Marketing Director.
Results:
180% increase in client growth.
Created and managed advertising campaigns for clients reaching overall 1.1 million people on FB, generating 20,000 link clicks, over 136,000 engagements, and 692,000 video views.
Developed Social Cookie's re-engagement email campaigns and drip automations using Active Campaign software, writing all email copy and designing email headers.
Served as the main copywriter for client ads, client posts, Social Cookie emails, and Social Cookie blogs. - Served as new client auditor and handling onboarding.
Supervised the account assistant, graphic designer, and marketing interns.
Revamped the Social Cookie Website design and updated website copy.
Marketing Coordinator - Michigan Soccer Buddies - Grand Rapids
December 2019 - August 2022
I started as a social media intern with Michigan Soccer Buddies before being promoted as their Marketing Coordinator.
Results:
Created and managed social media accounts for Michigan - Facebook, Instagram, and LinkedIn. Increased page likes by 75% over two years.
Created Facebook ad campaigns: 51 campaigns that reached 467,424 people, generated 18,000+ results, 41,791 post engagements, and 9,000+ link clicks.
Wrote email campaigns for prospective families and blogs for the website.
Networked and developed Community Partnerships and Card Drop locations (giveaways, donations, events).
Social Media Manager - Restaurant Partners - Grand Rapids
June 2020 - March 2021
Results:
Social Media posts, community management, and marketing reports for 17 restaurant locations
Create yearbook ads, in-store promotions, Facebook ads, and menus using Adobe Illustrator and Canva
Email Marketing Manager: Design all email campaigns for Corporate using iContact
Loyalty Rewards Manager: Oversee Loyalty Rewards accounts for guests; run Loyalty metrics for annual planning; upload new loyalty members and help with any account issues
Update WordPress websites, manage gift cards and special events in Ecwid, administrative tasks
Supervise graphic design intern during her summer internship
Internships- Grand Rapids
May 2019 - October 2019: Community Programs Intern, Blandford Nature Center
Supervise and Lead Nature Hikes; Develop Event follow up survey and takeaways for kids from hikes
Event management and execution for Symphony and Bands at Blandford Nights
Created new event offering, Starry Nights at Blandford, which the team still holds each year!
August 2019 - December 2019: Social Media & Community Outreach Intern, JAM Sports
Photograph league games; organize weekly games; network at Career fairs; use Adobe Lightroom for editing
Increased WordPress Blog site visitors from 339 to 494 in four months
Increased LinkedIn page views by 50%, increased site visitors by 41%, and increased new page followers by 25%
Created content with above average engagement generating over 25,000 organic impressions and 1270 engaged users