Welcome - I’m so glad you are here! My name is Kate.
I build and execute marketing strategies for businesses throughout Michigan & Alaska.
Photo credit: Chase Loreto
My Work Style
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Digital Marketing Manager
PPC Manager
Project Manager & Client Lead
Copy Editor
Marketing Strategist
Team Lead
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I lead with clarity
Detailed meeting agendas, clearly formatted briefs, and well-organized task lists are some of the many ways I keep projects moving and people aligned.
I balance independence with collaboration
I thrive with autonomy, but I actively loop in designers, developers, and teammates for second opinions and creative alignment.
I stay curious, especially when something breaks
From troubleshooting lead connection failures to learning how LLMs are reshaping content discoverability, I treat gaps in knowledge as learning opportunities.
I prioritize with context, not just urgency
Years of experience with clients has taught me when to move fast, when to push back, and how to keep everyone's expectations grounded.
I let data lead the conversation
I bring analytics to the table so strategy decisions are informed and easier for clients to act on.
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Project Management & Team Leadership: Asana, ChatGPT, Claude, EverHour, Granola, Manus, Notion, PlanningPod, PushPress, Slack, Trello
Digital Advertising: Google Ads, Google Analytics, Google Merchant Center, Google Tag Manager, LeadsBridge, Looker Studio, Make.com, Meta Ads Manager
Email Marketing & Automations: Active Campaign, iContact, MailChimp, Toast
Social Media Marketing: Canva, Hootsuite, LinkTree, Meta Business Suite, Sendible, VEED Video Editing, YouTube Creator Studio
Web Design: Elementor & WordPress, Shopify, Squarespace, Wix
Member-Based Platform Management: AvantLink, Mighty Networks, Patreon
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10 Years of Work Experience
Working with start-ups, small businesses, and corporations
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3+ Years of Volunteer Experience
Supporting local nonprofits & neighbors within the Holland community
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7+ Years Digital Marketing Experience
Supporting a variety of B2C and B2B clients across numerous industries
My Experience
Leverage Marketing
I started at Leverage Marketing as an independent contractor and within three months, moved into a full time content specialist role. From there, I have been promoted to Digital Marketing Manager & Lead PPC Specialist, leading content, web, and digital advertising strategy.
The Sharp End Podcast
I manage marketing initiatives for The Sharp End Podcast, based out of Alaska, including social media management, Patreon management, website updates, giveaways & events, and monthly email marketing.
READ Ottawa
As the Volunteer Social Media Specialist, I donated my time to support READ Ottawa’s social media efforts, helping develop their LinkedIn presence and strengthening their Facebook and Instagram profiles. I also established consistent branding across graphics and event flyers, created new landing pages on their website, and consulted on overall marketing strategy.
In marketing, you tend to wear a lot of hats…
And that’s honestly how I prefer it. I enjoy fast-paced settings that let you tackle a variety of projects, welcome curiosity, and provide opportunities for continued learning. I also love thinking of creative solutions for clients, researching for projects, and using data to test, iterate, and shape future marketing strategies.
Recommendations & Thank You’s
"I just wanted to let you know how much I appreciate you. I always know you listen diligently to each episode in order to make the best posts. You always come up with great marketing ideas. You’ve supported me from the moment we embarked on our journey together. And you’ve never let me down. I am so grateful for you. Thank you very much for believing in my podcast mission and helping me get these stories told so we can minimize future outdoor incidents."
Ashley, Podcast Host, Producer & Owner The Sharp End Podcast, LLC.
"Please know that you are appreciated and you did such great work for READ!"
Lynn, Training Coordinator at READ Ottawa
"I really do value your expertise and have enjoyed working with you. Please know you will always have a place at READ if you decide to come back."
Vicki, Executive Director at READ Ottawa
"I currently work as Kate’s assistant at Leverage Marketing, and I can confidently say she is an exceptional leader. From my very first interview, Kate demonstrated a rare combination of compassion and clarity, setting clear expectations while creating a welcoming and supportive environment.
During onboarding, she was incredibly intentional, taking time out of an already busy schedule to ensure I felt confident and set up for success. Kate is prompt, direct, and consistently kind in her approach.
What stands out most is her commitment to growth. She is always seeking to stay ahead of the ever evolving marketing landscape, whether through webinars or continuous research.
Kate is one of the most intelligent and hardworking professionals I have worked with, and she would be a valuable asset to any team.
Nicole, Leverage Marketing